Aziz Ansari calls for a boycott of IMAX, AMC, and Regal.¨Ü If you went to an IMAX showing of Star Trek and thought, “Hey, this doesn’t seem as big as the other IMAX,”¨Ü it might not just be in your head.

IMAX CEO, Richard Gelfond said the company only puts IMAX digital systems into multiplex auditoriums that meet certain criteria. He jokingly said, ǃ?ItǃÙs a very scientific test. ItǃÙs called the ǃÚwowǃ٠factor. So if you donǃÙt go in and go ǃÚwow,ǃ٠we wonǃÙt do it.ǃ? HAHAHA! REALLY FUNNY RICHARD!!!! What happens if I go in the theatre and go ǃ?This isnǃÙt a fucking IMAX screen, I just got ripped off for $5!!ǃ? Do I get my money back?

This LF Examiner editorial has the technical details.