NBA 2K10 Preview from ESPN Videogames.
But the change in philosophy over the ratings isn’t the only aspect 2K Sports was looking to adjust; in speaking to the game designers, they look back to “NBA 2K7” as still being the best in franchise history. “When fans talk about ‘NBA 2K,’ they always go back to ‘2K7,'” says producer Rob Jones. “After they see what we’ve done with ‘NBA 2K10,’ they won’t need to talk about any of our older games. ‘2K10’ is going to be the game everyone talks about from now on.”